Conversas acerca de Tipos com Paul Rand | Type Talk interview with Paul Rand

"...The need for anything to be designed has nothing to do merely with wanting to do it.

mr: Some people are going to love that comment.

pr: But it’s true. It’s an ego trip or a ploy to attract new business. Once Univers was done, for example, there was no apparent reason to have a new sans-serif typeface.

mr: Univers is a beautiful typeface and it made as big a splash as Helvetica did. And it is still the most popular sans serif.

pr: Well, Univers is better in some respects; it fits better. In my view, the very bold is far superior to Helvetica. In some instances, one can’t use the very bold; the counters ate much too small."